What We Teach
Fashion PR Confidential is an exciting new two day workshop, created by Danika Daly and taught in partnership with Crosby Noricks of PR Couture. In an intimate yet fast-paced setting, we unlock the secrets of the Fashion PR industry and give you a crash course in the skills needed to take your professional career to the next level. Fashion PR is a rich career opportunity, but not one that you can easily learn from a textbook. Instead, Fashion PR Confidential is more like a sartorially-inclined business bootcamp from which you will emerge more confident and prepared to do incredible work.
WHAT to expect
Expect a hands-on learning experience in a small group of 25 students. You will learn how to critically and creatively think through any Fashion PR campaign, from start to finish. You will also receive one-on-one pitch guidance and the unique opportunity to learn from a bevy of industry experts in a casual (yet fashionable!) setting.
We cover everything from strategic planning to pitching the media and working with fashion bloggers, as well as building relationships through social media, career networking, client management and event planning. No question or conversation about the realities of the job is off the books!
WHO SHOULD REGISTER
Anyone with an interest in learning more about how fashion PR actually works. Entry-level professionals and PR majors will leave the workshop with a much better understanding of the field and the ability to move more quickly up the ranks of an internship or assistant position. More experienced practitioners will appreciate the opportunity to brainstorm and learn from some of the industry’s best, as well as be introduced to new techniques and tools to unleash creativity and make work easier and more fun.
18 hours of lectures and activities, including:
- How to create and execute a fashion PR campaign
- Industry guest speakers
- One-one-one pitch review
- Speed networking round with top industry professionals
You’ll also get:
- A delicious catered lunch + healthy breakfast (plus plenty of coffee and snacks)
- Fashion PR Confidential e-workbook
- A drool-worthy goodie bag filled with must-haves
- Fashion PR Confidential Certificate
- Entry into Fashion PR Confidential Alumni Program